DMCVB 2007 annual meeting invitation
The Detroit Metro Convention and Visitors Bureau (DMCVB) unveiled their new branding campaign at the 2007 Annual Meeting with a significant goal in mind — to change how people perceive Detroit. The bright orange invitation was designed with a pull-out sleeve which initially revealed well-known Detroit monikers like Motor City and Motown. The last box read “Reborn, Reinvented, Rebranded and now — Revealed,” to suggest what was yet to come.