DMCVB new member materials
The Detroit Metro Convention and Visitors Bureau (DMCVB) is a member-based organization that markets and sells Detroit as a convention and tourist destination.
We designed a direct mail campaign specifically targeting nightclubs and restaurants to recruit new membership by highlighting the many benefits of the bureau. A pocket-sized foldout card was created with vibrant images and a VIP “all access pass” was hand delivered to prospective members, listing full membership benefits on the back.