Anesthesia Revenue Management Identity & Print Collateral
To broaden their potential client pool and deliver a more sophisticated image, South Oakland Services changed their name to Anesthesia Revenue Management (ARM). We were selected by ARM and marketing partners Communications Collective to develop a new identity for the company, create a brand identity manual and develop a new marketing toolkit.
As part of the logo development process, we sketched and produced 12 rough concepts which were evaluated and honed into the new identity. A comprehensive brand manual was then developed to guide ARM in the usage and extension of their new brand.
Using the logo and brand manual as a springboard, we developed a folder and report cover to present the company to potential clients.