EWI Worldwide “It’s Handled” Microsite
Octane worked closely with the EWI marketing team to fashion a microsite as the interactive kickoff for their new “It’s Handled” branding initiative. The launch was timed to the opening of World Expo 2010, hosted by China. The goal of this initial version of the microsite is to build awareness of EWI’s global reach and international experience. We worked with our programming partner, iwerk, to build the site on an extremely aggressive timeline. The site pulls in a live twitter feeds and features a simple to use content management system that enables EWI to easily update their portfolio, contact form, news items and social media connections. jQuery was used for animation on the site, making it mobile browser compliant and PC friendly.