SurgiScreen Website

Octane worked closely with Communications Collective to develop the logo, identity system, and website for this new company. SurgiScreen provides industry-first patient screening services, online surgical booking and document integration features that streamline surgical preparation for Ambulatory Surgery Centers and Hospitals. The clean, intuitive design gives patients, surgeons and hospitals the ability to quickly access information specific to them. The site was programmed and built using the Concrete 5 CMS making updates and changes easy for SurgiScreen to manage.

EWI Worldwide “It’s Handled” Microsite

Octane worked closely with the EWI marketing team to fashion a microsite as the interactive kickoff for their new “It’s Handled” branding initiative. The launch was timed to the opening of World Expo 2010, hosted by China. The goal of this initial version of the microsite is to build awareness of EWI’s global reach and international experience. We worked with our programming partner, iwerk, to build the site on an extremely aggressive timeline. The site pulls in a live twitter feeds and features a simple to use content management system that enables EWI to easily update their portfolio, contact form, news items and social media connections. jQuery was used for animation on the site, making it mobile browser compliant and PC friendly.

The Dapper Dude

We were approached by The Dapper Dude to design and build a fashion, art and lifestyle blog-based site. The goal of the site was to create a framework for the Dude to reference and show off his favorite apparel, drinks, food and design. We created a logo, branding elements and then designed and built the site on the WordPress framework to make updates easy.

Frankenmuth Brewery website

The historic Frankenmuth Brewery was reopened in late 2009 by new owners who selected Octane Design to design a new website for the brewery. The goal was to gather and use historic elements of the establishment and surrounding city to create a vibrant new site that would reflect this great heritage, while being contemporary enough to draw both old and new clientele to the brewery.

We worked with programming partners iwerk to create a bold, colorful and fun site that is rich in content and easy to use. The entire site is built on a flexible content management system, allowing the brewers and owners to easily update and upload new text and imagery throughout the site.

YACVB Website

Octane did a top to bottom redesign of the Ypsilanti Area Convention and Visitors Bureau website starting with the new logo, vibrant color palette and intuitive navigation. The site allows quick access to information specific to three main types of visitors – residents, meeting planners and the media, giving each an immersive experience for everything Ypsi. The site was built using the Joomla! CMS, which gives the internal team at the YCVB the ability to easily make changes, updates and additions to the site.

Cycle to Fitness Racing Greyhounds 2009 Iceman Jersey

We’re proud to be a sponsor of the Cycle to Fitness Racing Greyhounds and have been working with the team to develop their racing kit for the past 2 years. As part of our ongoing design efforts, we created a long-sleeve jersey for the Iceman Cometh Challenge: a 27 mile point-to-point mountain bike race from Kalkaska to Traverse City, Michigan held in November of every year. The jersey features the now familiar Greyhound plaid and the sleek, lovable Greyhounds mascot adorned in winter racing gear.

Go Greyhounds!

Visit Detroit Magazine

For over 10 years, we have provided editorial, design, production and photography services for Visit Detroit, the official publication of the Detroit Metro Convention and Visitors Bureau (DMCVB).

Working with the DMCVB, we help develop the editorial calendar, work with an editor to assign all stories, art direct and/or photograph original work for the magazine, provide all graphic design and page-layout, edit and copy-edit all stories and listings, and prepare and deliver final files to the printer.

RELATED PROJECTS
DMCVB media guideDetroit Metro Sports Commission logoDMCVB 2007 annual reportDMCVB new member materialsDMCVB 2007 annual meeting invitationD Sports binderVisitDetroit.comDMCVB Annual Meeting 2009 / Annual Report 2008

The Henry Ford ‘Rock Stars, Cars and Guitars’ microsite

As part of our ongoing partnership with The Henry Ford, we were asked to design and develop a microsite for the Rockstars, Cars and Guitars exhibit.

The site is a combination of Flash elements and HTML pages. All of the pertinent Flash content is pulled dynamically into the files via XML documents and images stored outside of the SWFs, allowing The Henry Ford to easily update or modify artifacts in the exhibit or add additional artifacts as the exhibit progresses.

RELATED PROJECTS
The Henry Ford websiteWith Liberty & Justice For All microsite

Gale Cengage Career Transitions Website

The Gale Cengage Career Transitions website is a new portal site that will allow users to self-evaluate their abilities, explore careers based on their answers and find job listings from around the country.

We created two versions of a prototype for Gale Cengage — a highly polished set of screens to guide the design of the finished product, and a clickable wireframe to allow test groups to interact with a working beta product. This allowed the project team and programming wing of Gale to better understand user needs and helped define the end product’s structure.

RELATED PROJECTS
Gale Cengage Health & Wellness websiteThomson Reuters Healthcare Cost CalculatorR.L. Polk & Co. software prototype design

EEI Global Print Collateral

As part of a major revitalization of EEI Global’s brand positioning, Octane Design was chosen to design and extend existing basic brand standards into a comprehensive suite of marketing collateral.

The marketing kit was designed to be flexible and incorporate several distinct pieces including a folder, brochure, self-mailer, white paper template and portfolio samples.

We built upon the design we developed for the EEI Global website and extended the new standards across the entire range of self-promotional materials and ads placed in industry publications.

RELATED PROJECTS
EEI Global website