Give them what they want — plan, produce and communicate to each segment of your target audience.
The Detroit Metro Convention & Visitors Bureau wanted to modernize its online presence with a new leisure/tourism website, a separate site for meeting planners looking for information about convention space and hotels, and a casual blog that would celebrate the city and invite people to share their experiences. We became the DMCVB’s architect, strategist, designer and editor for these websites and related communications. We provided graphics, page designs, photography and copy that embodied Detroit and its casual, edgy vibe. We made sure the websites were easy to navigate and included a simple-to-use built-in content management system for updates. We generated content and pulled images that would resonate with the different audiences — visitors, locals and meeting planners.
- In the first three months after the new visitdetroit.com was launched, more than 60 percent of site visitors said they were more likely to visit Detroit as a result of their website experience.
- Perception of the city jumped 14 percent among those surveyed.
- Thanks to the all-new meetdetroit.com, the DMCVB collected more RFPs in three months than it had produced in an entire year via multiple channels.
If you would like to take a more unconventional approach with your next website design or want to gain a clearer sense of your audience, contact us