A clear brand vision gives you the power to be creative, turn heads and change perceptions.
The Downtown Detroit Partnership (DDP) knew the city of Detroit was better than anyone imagined. They thought a new website was all they needed to help change people's perceptions. We knew better. Working with our partner, O'Dea Marketing, we took DDP through a step-by-step branding exercise to fine tune who they are, what they do and why they do it. With the refined brand, concepts came much easier and right on the mark.
The results speak for themselves — a vibrant responsive website and a happier staff that understands how to promote their organization's mission and vision.
If you would like to take a more unconventional approach with your next website design or want to gain a clearer sense of your audience, contact us.