A focused brand vision and user-centered design strategy has the power to create something great.
Grand Haven is a featured Lake Michigan beachtown. And you don't get that type of designation for being humdrum, bland or forgettable. In fact, the area is Midwest Americana at its best. Boardwalks, lighthouses, surf & sail and perfect beaches. A vacationer's paradise. Yet, the Grand Haven Area CVB felt it lacked a well-defined brand, strategy and website for promoting what the area had to offer.
In 2014, the CVB turned to Octane Design to change that.
We began with our Agile Branding Process, where we gleaned and produced a brand document, tone-of-voice guideline and user personas that became the road map for producing great content and thoughtful design. We employed several vital planning and usability methodologies such as card sorting, persona development, user case studies and mobile design best practices.
Knowing that travelers choose a destination based on emotion and personal likes, we went beyond usability to produce a website that blends a good user interface with informative, well-written content that appeals to many. We coupled that with useful search and custom mapping features, beautiful photography and slide shows, social media feeds and sharing, an itinerary builder and more to design an engaging site that is as much fun to interact with as it was to create. Plus, we gave the CVB a CMS that put them in complete control of the content.
The new visitgrandhaven.com launched in 2014.
If you would like to take a more unconventional approach with your next website design or want to gain a clearer sense of your audience, contact us.