Brand Positioning

Your entire company must believe in your brand. They must live and breath it.

Transtar is a high-quality, low-cost automotive paint company that needed to communicate its value to a changing market, but first they needed everyone in the company thinking and talking with one voice. After months of research and discovery, we set out to evolve the Transtar brand. We uncovered who they are, what they do and why they do it so they can express that to the world visually and verbally. We revamped the logo, tagline, supporting art, visual style, tone of voice, persona and ad campaign — all of which is detailed nicely in a vibrant brand guideline for the company to use internally.

When you're looking to speak with one voice, come to Octane Design and we'll help you simplify and amplify. Contact us.

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