A brand well done stands the test of time

It all started when we designed the Detroit Sports Commission’s logo back in 2008. It’s still part of their playbook and brand today – a brand and relationship Octane Design continues to build upon, nurture and grow

Create an identity that will stand out in a crowded space

We know our brand-building playbook is thick with creative ideas and designs. So we dug deep when the Detroit Sports Commission came to us to create their logo. We knew we needed to develop a visual that captured the grit of Detroit and work ethic of the sports commission. Something with strong color combinations, imagery that spoke to Detroit’s manufacturing, blue-collar heritage. What we delivered was powerful and edgy like Detroit. They loved it immediately and asked us for more. We’ve been delivering ever since. From business cards and trade show booth designs to annual reports, various videos, brochures and bid book after bid book that have resulted in Detroit nabbing premier national-scale sporting events, from a NFL Super Bowl and NFL draft to NCAA tournaments, USA Figure Skating championships and everything golf, bowling, wrestling and so many other sporting events in between.

Our short list of Detroit Sports Commission projects 

• Locker room styled tradeshow booth
• Volunteer t-shirts
• Step and repeat backdrops
• Super Bowl XL media kits 2006
• DSC 2024 Annual Report
• DSC 2024 NFL Draft Impact Report
• In-arena signage for various sporting events
• Wrestlemania and WWF bids
• 2024 NFL Draft online pitch created in 2021 for the 2024 draft
• USA Volleyball bid book
• US Bowling logo
• Can-Am Mmarquee graphics
• NCAA bid book
• NCAA Final Four hotel maps and social media graphics
• Final Four site visit graphics
• Big Ten Football Championship game  bid book
• B1G Men’s and Women’s Basketball bid book
• Xenith Prep Bowl Kickoff Classic graphics

Never Be the One-and-Done Guy

Being a team player that never quits pretty much sums up our game plan with the Detroit Sports Commission. When they need us, we’re there. Every time. Putting in the sweat, giving projects the hours to win the pitch, getting the job done and delivering success on big events. See more on some of these high-profile projects and events that have their own case studies on our website.

Right out of the gate, we helped give the Detroit Sports Commission a brand identity that truly captured the essence of Detroit. Long term, we’ve continued to play an important role in a brand that is currently looked upon by the entire sports commission community as the “GOAT.”

An everlasting brand that knocks it out of the park

The Detroit Sports Commission has been happy with our work from day one and we’re proud to have built a championship-level client relationship that has lasted 15+ years and continues to grow, evolve, reciprocate and deliver big wins together.

Recent wins on the scoreboard: Detroit Sports Commission received the Michigan Sports Hall of Fame 2023 Legacy Award, which recognizes organizations whose community service is woven in the fabric of sports in the State of Michigan. And then there’s all the record-breaking numbers attached to the 2024 NFL Draft in Detroit (see the 2024 annual report) we did for the Detroit Sports Commission for some of those stats and facts), which won the SportsTravel Best Professional Event Award.