New look, new vibe

The Ludington CVB knew it was time for an upgrade—the old site was cumbersome and outdated. We stepped in and injected new life, focusing on booking rooms, promoting all four seasons, and showcasing the activities and natural beauty of the Ludington area. Our site also enables the CVB to efficiently create and update content, crowdsource images from Instagram, and promote events with a small staff. The results? Nothing but positive!

Visit the PureLudington website here.

Making it all about the four season destination

The Pure Ludington CVB wanted to highlight Michigan’s four distinct seasons and emphasize that Ludington offers an abundance of activities year-round. To bring this vision to life, we developed a web structure that allows their team to easily update seasonal content and promote events throughout the year.

A key component of this approach was the use of stunning, high-quality imagery that immerses visitors in the Ludington experience—whether it’s vibrant fall foliage, sunlit summer beaches, or snow-covered landscapes. By integrating these visuals throughout the site, we ensured that every season comes to life in a compelling and authentic way. The seasonal module we created can be embedded into any page across the website, giving the Ludington CVB full control over their content.

Simplifying booking

Another key goal was to streamline the booking process. In an era dominated by online booking engines, this can be a daunting challenge. Our team integrated basic booking features for properties with existing online reservation systems, creating a smoother user experience with fewer clicks to complete a hotel reservation.

Mobile-first, responsive, and accessible to all

Our web design philosophy prioritizes mobile-first development while ensuring a seamless transition from desktop to mobile. Now more than ever, travelers browse and book vacations from their phones, so our goal was to deliver the best possible mobile browsing experience across all operating systems.

Seamless Responsive Design

With users accessing the site on a range of devices—from desktops and tablets to smartphones—the design had to be fully responsive. The layout dynamically adjusts to different screen sizes, ensuring that information is easy to navigate and interact with, no matter the device. This fluid experience enhances usability and keeps potential visitors engaged.

Optimized Accessibility & Community Engagement

Accessibility is also a top priority. We take pride in building websites that rank high for ADA compliance. Using a combination of real user testing, AI, and online scanning tools, we identify and resolve issues related to screen reader compatibility, color contrast, and other readability factors. This balanced approach ensures optimal accessibility without compromising design integrity. Plus, improved accessibility enhances SEO!

Beyond usability, the site also fosters community engagement. By integrating social media and making it easy to discover local events, the site connects visitors with the heart of Ludington, driving both tourism and local participation.

Visit the PureLudington website here.