Tell compelling stories to build better awareness

A force for sparking curiosity and inspiring tomorrow’s innovators, inventors and entrepreneurs, The Henry Ford is an internationally recognized cultural destination that brings the past forward by fostering learning through hands-on experiences with authentic artifacts. The Henry Ford came to us wanting to take their simple visitors guide to the next level.

The Henry Ford searched us out in 2011 and asked what we thought of its visitors guide. We said we thought it could be better and proposed how it could build more awarness of The Henry Ford on a national level as a premier destination, educational institution and overall think tank of innovation. Since then, we have helped The Henry Ford create a biannual publication far beyond a simple visitors guide that tells you what to see and do when you visit the complex in Dearborn.

We developed a magazine that blends design elements and images historical and nontraditional with copy sometimes unconventional. We have guided editorial content so it explores relevant trends, topics and innovations in unexpected ways. At the same time, the publication connects readers in engaging ways to the assets, events and people of The Henry Ford.

The Henry Ford Magazine is enhancing the brand and building national awareness for The Henry Ford.

In a recent marketing awareness survey, The Henry Ford saw the magazine’s numbers more than double, from 12 percent to 26 percent, as a primary source of user information. Only The Henry Ford website ranks higher.