The Henry Ford Magazine

Tell compelling stories to build better awareness

A force for sparking curiosity and inspiring tomorrow’s innovators, inventors and entrepreneurs, The Henry Ford is an internationally recognized cultural destination that brings the past forward by fostering learning through hands-on experiences with authentic artifacts. The Henry Ford came to us wanting to take their simple visitors guide to the next level.

Content Strategy Publication Design Illustration Copywriting Editorial Direction Art Direction

Challenge: Connect readers to The Henry Ford in engaging ways

The Henry Ford searched us out in 2011 and asked what we thought of its visitors guide. We said we thought it could be better and proposed how it could build more awarness of The Henry Ford on a national level as a premier destination, educational institution and overall think tank of innovation. Since then, we have helped The Henry Ford create a biannual publication far beyond a simple visitors guide that tells you what to see and do when you visit the complex in Dearborn.

Strategy: Be a conduit for storytelling

We developed a magazine that blends design elements and images historical and nontraditional with copy sometimes unconventional. We have guided editorial content so it explores relevant trends, topics and innovations in unexpected ways. At the same time, the publication connects readers in engaging ways to the assets, events and people of The Henry Ford.

Result: High-end resource

The Henry Ford Magazine is enhancing the brand and building national awareness for The Henry Ford.

In a recent marketing awareness survey, The Henry Ford saw the magazine’s numbers more than double, from 12 percent to 26 percent, as a primary source of user information. Only The Henry Ford website ranks higher.

“Big agencies don’t give us the quality and attention we are looking for. Octane has incredible skills and the personalized approach we crave. They take time to understand our aspirations as a brand and deliver creative that is helping us realize our vision.”



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Ready to take your publication to the next level? Contact us today.