Storytelling

The Slow Roll Story



One of the best things about creating content for Visit Detroit is meeting amazing people and telling positive stories about Detroiters coming together.

Mike MacKool, Slow Roll and the people that ride every Monday evening are why we believe in Detroit’s future. A new Detroit is rising and when people from all walks of life come together for a fun event like this, we all grow stronger as a region and community.

What story do you need told?
Low angle shot of bicyclists in Slow Roll. Young man on all green bicycle in foreground.

You'll notice a new bike during every Slow Roll.
Slow Roll Mike MacKool holding megaphone in front of mural

Mike MacKool - photo by Bill Bowen
Man with megaphone speaks to bicyclists before start of Slow Roll

Mike MacKool gets the riders fired up before they head out.
Close-up of bicycle wheel with dice at Slow Roll. Bicyclists in background.

Roll those dice, baby.
Bicyclist stands behind his bicycle during Slow Roll. Other bicyclists in background.

Whut Up Doe?
Close-up of Detroit love sticker on bicycle at Slow Roll

Detroit love. Octane designed that stick for the DMCVB.

Bicyclists in Slow Roll. Woman in emoji top flashes peace sign.

Emoji cyclist
Bicyclists at Slow Roll with smiling woman in front

Aretha shirt paying tribute to the queen of soul.
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Low angle shot of bicyclists in Slow Roll. Young man on all green bicycle in foreground.
Slow Roll Mike MacKool holding megaphone in front of mural
Man with megaphone speaks to bicyclists before start of Slow Roll
Close-up of bicycle wheel with dice at Slow Roll. Bicyclists in background.
Bicyclist stands behind his bicycle during Slow Roll. Other bicyclists in background.
Close-up of Detroit love sticker on bicycle at Slow Roll
Bicyclists in Slow Roll. Woman in emoji top flashes peace sign.
Bicyclists at Slow Roll with smiling woman in front
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