Hudsonville Ice Cream

Creating a website with a unique flavor



In 2016, Michigan-based Hudsonville Ice Cream came to Octane Design with what might be called a serious image problem. They looked like everyone else in the freezer.

Website Design Web Strategy UI + UX
Hudsonville pink ice cream with multi-colored chunks in a scoop
Hudsonville ice cream web page on Apple monitor

Hudsonville ice cream web page on Apple monitor

Hudsonville ice cream web page on Apple monitor

×
Hudsonville ice cream web page on Apple monitor
Hudsonville ice cream web page on Apple monitor
Hudsonville ice cream web page on Apple monitor

Challenge: No one can say no to ice cream


After several meetings with their team, we realized that they were way more than an ice cream company. They’re true artisans of craft creamery, with a rich historical tradition dating back to 1895.

Strategy: Who's the coolest carton down the aisle?


We quickly figured out that we needed to help this ice cream icon with more than a website redo. We needed to help them reposition and reinvigorate their brand with a digital strategy, interactive design and software development charged to create a completely new online presence.

Hudsonville Ice Cream mobile screenshot
Hudsonville Ice Cream website page with grid of employee photos

Result: Get the scoop


The new hudsonvilleicecream.com launched summer 2016. Fair warning. You’re gonna scream for ice cream when you visit this site.

Unsolicited recommendation: Try the Tiger Traxx flavor.

Hudsonville website page on laptop showing different flavored scoops of ice cream

Let's work together

Let Octane Design’s user-centered approach make you stand out in a crowd. Contact us today.



Our partner

Iwerk



View all